The May figures for Ipsos iris have been released, showing another incredibly successful month for The Independent.

Highlights for May: 

• In the UK, The Independent reached 20.8M readers
• The Independent was the largest quality digital news brand in the UK*
• Indy100 was the fastest growing of the competitive set of news pureplay titles*, up 49% YoY. It was also up 13% MoM to become the fourth largest of the monitored titles.
• The Independent remains the largest pureplay news brand.
  

The Independent has been the UK’s largest news brand* in 7 of the past 12 months, dominating the field.

Source: © Ipsos, Ipsos iris Online Audience Measurement Service, May 2023, Brand Group – Digital Quality News Brands & Pureplays*, all adults age: 15+, UK *Note: Custom defined list by Independent. The Independent Brand Group audience includes Indy 100 data.