Objective
GoPro’s aim was to highlight its GoPro Hero 7 camera to an ‘on-the-go’ UK audience interested in travel, adventure activities, sport and cycling.
Solution
Boosting knowledge and excitement across mobile devices within a contextually relevant environment.
Making it happen
GoPro took advantage of social display ads across Independent Travel, Cycling and Sport sections, and utilised The Independent’s social display format which pulled through GoPro’s highly engaging video posts.
Results
