In a collection of interviews to mark International Women’s Day 2022, we shine a light on some of the brilliant women at the heart of The Independent.Â
Next up comes Sachi Bid, telling her story of marketing beginnings, Nobel Peace Prize winners and campaigning for change.
Describe your job
As the marketing Manager in the US, I support the sales team with storytelling, proactive / reactive client pitches and building collateral, and working with the global marketing team to ensure marketing initiatives are implemented and coordinated.
How did you get into your profession?
I was exposed to the creative world from a young age. My mum had her own marketing consultancy and a really successful career in marketing. I spent a lot of time at her office, experiencing the power of storytelling and how it can inspire, which inspired me to get into a career of marketing.
Who and what has helped you break the bias?
Throughout my career I have always been very lucky to be supported and uplifted by my colleagues and peers. This has really given me the confidence to break the bias and strive to always do better by giving back the support I have received.
Which women do you admire?
Nobel Peace Prize winner Wangari Maathai. As an activist and an intellectual, she broke the bias by making contributions to environmental conservation, gender equality, human rights and being the first African woman to win the prize.
What are your hopes for the future in terms of breaking the bias?
I hope for equality and inclusion, and for diversity to be celebrated. Also for all women to feel uplifted and empowered.
What one bit of career advice would you give to others?
Continue the conversation about breaking the bias, keep challenging and campaigning for change to set a standard that others can look up to.
