November reign: The Independent retains its stature in the US

ComScore data for November has been released, which shows that despite a difficult month for news brands in the US, The Independent retained its solid footing. The results are as follows:

 

  • The Independent remains the ninth largest digital news title in the US
  • The Independent is the largest pureplay brand
  • The Independent had an audience of 20.3m US readers, staying relatively flat MoM (month-on-month)
  • In comparison in the US, The Guardian’s audience decreased by 14% MoM, The Daily Mail saw a drop of 14% and The Telegraph lost 22% of its readership. The-sun.com experienced the biggest YoY decline, with more than half of its audience departing (-51%).
  • Indy 100 had significant YoY US growth – up +37% to 1.8m.

 

Source: Comscore November 2023, Competitive Newsbrands set: The New York Times Brand, NYPost Network, USATODAY.COM, WASHINGTONPOST.COM, LA Times, DAILYMAIL.CO.UK, THEGUARDIAN.COM, THE-SUN.COM, The Independent, Mirror Online, EXPRESS.CO.UK, Times Online, TELEGRAPH.CO.UK, METRO.CO.UK, STANDARD.CO.UK. MIAMIHERALD.COM, SFGATE.COM, Chicago Tribune, SEATTLETIMES.COM, NYDAILYNEWS.COM, Dallas Morning News, KANSASCITY.COM, BOSTONGLOBE.COM, MERCURYNEWS.COM, DENVERPOST.COM, AJC.COM

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