Latest stats

Here is an overview of The Independent's latest audience figures

For more detail, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

80M unique global browsers
67M
average monthly visitors to Independent and Indy 100
102M
video views a month
2.1B
page views in the past 12 months
26% UK
8% Europe
55% Americas
11% ROW
Regions noun-map-1500189
Source: Adobe Analytics - September 2024 | Adobe Analytics, Oct-23 to Sep-24 | JW Player - September 2024

UK Audience

21M
UK Browsers
18.3M
monthly UK Audience
48
mean age
45%
15 - 44
female 51% female
male 49% male
66%
ABC1
65%
homeowners
children in HH 36% children in HH
recyclers 83% recyclers
Source: Adobe Analytics - September 2024 | Ipsos Iris September 2024 | PamCo H2 2024

UK Audience

15% North of England
16% Midlands
10% East of England
GB Regions noun-map-1500189
14% London
15% South East
10% South West
GB Regions noun-map-1500189
8% Yorkshire & Humber
8% Scotland
5% Wales
GB Regions noun-map-1500189
Source: PamCo H2 2024

US Audience

40M
monthly US browsers
41.4M
month US audience
48
mean age
43%
18-49
female 52% female
male 48% male
↑10
US news brand
5.9M
average Canadian monthly views
degree+ educated 55% degree+ educated
$100K+ HHI 48% $100K+ HHI
Source: Adobe Analytics, September 2024 | US ComScore, September 2024 | US ComScore Plan Metrix, September 2024 | US ComScore, Sep-23 to Sep-24 | Adobe Analytics, Oct-23 to Sep-24

US Audience

4% New England
17% Mid Atlantic
22% South Atlantic
US Regions noun-map-1500189
7% Mountain
13% East North Central
6% West North Central
US Regions noun-map-1500189
15% Pacific
5% East South Central
12% West South Central
US Regions noun-map-1500189
Source: US ComScore Plan Metrix, September 2024

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