Latest stats

Here is an overview of The Independent's latest audience figures

For more detail, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

77M unique global browsers
70M
average monthly visitors to Independent and Indy 100
87M
video views a month
2.2B
page views in the past 12 months
31% UK
8% Europe
51% Americas
10% ROW
Regions noun-map-1500189
Source: Adobe Analytics - November 2024 | Adobe Analytics, Dec-23 to Nov-24 | JW Player - November 2024

UK Audience

24M
UK Browsers
19.6M
monthly UK Audience
48
mean age
45%
15 - 44
female 51% female
male 49% male
66%
ABC1
65%
homeowners
children in HH 36% children in HH
recyclers 83% recyclers
Source: Adobe Analytics - November 2024 | Ipsos Iris November 2024 | PamCo H2 2024

UK Audience

15% North of England
16% Midlands
10% East of England
GB Regions noun-map-1500189
14% London
15% South East
10% South West
GB Regions noun-map-1500189
8% Yorkshire & Humber
8% Scotland
5% Wales
GB Regions noun-map-1500189
Source: PamCo H2 2024

US Audience

35M
monthly US browsers
36M
month US audience
48
mean age
41%
18-49
female 52% female
male 48% male
↑5
US news brand
6.5M
average Canadian monthly views
degree+ educated 51% degree+ educated
$100K+ HHI 48% $100K+ HHI
Source: Adobe Analytics, November 2024 | US ComScore, November 2024 | US ComScore Plan Metrix, November 2024 | US ComScore, Nov-23 to Nov-24 | Adobe Analytics, Dec-23 to Nov-24

US Audience

6% New England
16% Mid Atlantic
21% South Atlantic
US Regions noun-map-1500189
8% Mountain
14% East North Central
5% West North Central
US Regions noun-map-1500189
16% Pacific
5% East South Central
10% West South Central
US Regions noun-map-1500189
Source: US ComScore Plan Metrix, November 2024

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