The Independent US continues its impressive momentum, with new Comscore data confirming a 28% year-on-year (YoY) increase in audience size, reaching 33.7 million unique visitors in February 2025. This marks a 1% month-on-month (MoM) growth and strengthens The Independent’s position as one of the fastest-growing international news brands in the US.
The Independent US’s commitment to impactful, independent journalism has driven engagement across multiple platforms, including video, audio, and reader-focused initiatives. The Independent US now ranks as the sixth largest digital newspaper brand in the US, surpassing major competitors including The LA Times.
In February, The Independent’s average page views per person remained strong at 5.1, following a particularly high-engagement January, showcasing consistent reader interest and interaction.
The Independent’s expansion in the US also continues across key verticals and digital channels. The-Independent.com saw a 33% month-on-month increase to 10.5 million visitors, reflecting growing demand for the title’s trusted journalism. Key editorial categories including sports, arts and entertainment, and news have seen strong engagement, reinforcing the brand’s growing influence.
The Independent US has deepened its editorial footprint across the country, investing in verticals including travel, personal finance, and longform investigations. With a renewed focus on policy, governance, and storytelling that goes beyond the headlines, The Independent has become a destination for US readers seeking high-quality, values-led journalism. Projects like The A-Word, the publication’s award-winning documentary on reproductive rights, exemplify its approach to covering the most pressing issues of our time.
Geordie Greig, Editor-in-Chief of The Independent, said: “Our continued US growth underscores the demand for trusted, high-quality journalism. As more readers turn to The Independent US for unbiased reporting, we remain committed to expanding our reach and impact.”
Zach Leonard, COO and President, North America, added: “The Independent’s momentum in the US reflects our investment in digital storytelling, video journalism, and audience-first content. With rising engagement and expanding verticals, we are cementing ourselves as a leading news source for American readers.”
The Independent US’s expansion has been driven by its values-led journalism and commitment to digital-first innovation.
US readership metrics based on the Comscore US MMX Multi-Platform Data February 2025 Desktop 2+ and Total Mobile 18+ Traffic report reflecting desktop and mobile audience traffic YoY across the Independent’s custom defined list of the top 10 newspaper news brands, inclusive of The Independent, The New York Times Brand, New York Post Network, USATODAY.COM, WASHINGTONPOST.COM, DAILYMAIL.CO.UK, THEGUARDIAN.COM, The Sun, LATIMES.COM and MIAMIHERALD.COM. The British born newspaper news brands include The Independent, THEGUARDIAN.COM, DAILYMAIL.CO.UK, The Sun, The Times, TELEGRAPH.CO.UK, EXPRESS.CO.UK, METRO.CO.UK, Mirror Online and STANDARD.CO.UK
