Power Switch, the campaign from E.ON Next, Independent Ignite and Starcom, took home the big prize in the Corporate and Utilities category at the Campaign Media Awards 2024.

With a backdrop of the cost of living crisis, E.ON Next chose to partner with The Independent, a news brand known for its influential voice in driving positive change, particularly around sustainability issues. 

The Campaign Awards judges remarked: “There is a degree of bravery in putting your head above the parapet when competitors are keeping theirs down and this campaign deserves credit for that.”

The six-months long campaign, with a video series featuring Gogglebox stars Mica, Marcus and their children, can be viewed here. Spanning print, digital, social and Independent TV, with long-form content as well as co-branded ads, its aim was to provide feel-good ways to save energy. Bespoke ads sat against climate-related content – all serving to communicate E.ON’s mission of creating positive change in the industry through sustainability values and supplying 100% renewable electricity.

Results included a 25% rise in prompted awareness and an impressive 74% increase in consideration amongst those exposed.