Making change happen

Music Ally: Into-it launches Chrome browser extension for music promotion

In 2022 we wrote about startup Into-it‘s plans to launch an extension for the Chrome web browser that would give fans personalised music ads when visiting certain websites.

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The Independent to a Leadership Breakfast at Advertising Week Europe 2025

As London gears up to host Advertising Week Europe 2025, The Independent is thrilled to be hosting an agenda-setting Leadership Breakfast on Wednesday 2nd April at 8am.

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Newsworks: The Independent partners with Into-It in personalised music advertising beta test

The news brand has become the media partner in an initiative that helps Into-It users find tunes they’ll love through targeted advertising

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Brand of the Year

Back in 1986, our purpose – to think for ourselves, encourage readers to do the same, stay away from pacts with political parties, and spark surprising, intelligent debate – was way ahead of its time.

For 37 years, we have continued to campaign for what we believe in, not what we are told to believe, with integrity, inclusion, innovation and independence as our guiding principles.

We have grown a huge, global readership of independently minded individuals, who value our trusted voice and commitment to positive change.

Our mission, making change happen, has never been as important as it is today.

Advertising with us is campaigning with us. Our commercial partners help to make our journalism possible, which in turn inspires people to act. We attract readers who are engaged, informed and ready to listen, both to the opinions on our pages and to the brands we work with.

Advertisers know that with Independent Advertising they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools and data solutions that are ready for the cookieless future.

 

The Independent proudly partners with Refuge and the 

National Domestic Abuse Helpline: 0808 2000 247

UK browsers 24 Million
Global browsers 77 Million
Publishing from 12 Countries

Source: Adobe Analytics - November 2024

Why Independent Advertising?

Advertising with us is campaigning with us. Our editorial inspires people to act, and we attract readers who are active, engaged and ready to listen to the brands that we work with.

62% of our readers believe that big change can be achieved when people come together: more than any other news brand.

source: Ipsos MORI, The Independent sample 1,000, UK. July-Aug 2021

Independence and intelligence are at the heart of everything we do – which means that readers and brands can trust The Independent.

Advertisers know that with Independent Advertising, they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools, and leading communication expertise.

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